TheServiceMarketing Guys
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Marketing that reports in booked jobs.

Custom marketing and software, built and run for your business. Advanced technology. Direct access to the people behind it.

Free visibility audit
Illustrative website using fictional business and customer details. A customer chooses home repair and a preferred morning visit, then authorizes the request. An AI assistant reads Service JSON-LD and uses the existing request_service_booking WebMCP tool contract. The example ends with a pending service request, not a confirmed appointment. No real booking is submitted.

We build your website so customers can find you, understand what you do, and request the work they need. Then we connect it to the systems that help you follow through.

And it's the system behind the website that books the work.

What we actually do

Make you legible.

Your services, service area, reviews, and proof, made clear enough for customers, Google, Maps, and the AI systems people ask now. Machines cannot recommend what they cannot understand. Neither can your neighbors.

An example business appears in illustrative Google results and an AI assistant’s answer, with specific services, a location, and a website source.

Answer and follow up.

A phone that never rings out. When your team cannot pick up, an AI receptionist answers, books the job, and sends you the summary. Follow-up that never forgets an open quote.

Example: a customer calls after hours. Can I get someone out tomorrow morning? The receptionist responds: You’re booked for tomorrow morning. Service appointment is booked. Customer request saved for the team. A confirmation SMS is sent to the customer: Your service visit is booked for tomorrow morning. We’ll text when we’re on the way.

Report what matters.

Not impressions. What a booked job cost you, which service line is underperforming, and what we are fixing next. If a report does not tell you what to do, it is not a report.

Sample report with fictional customers and completed jobs. 3 new customers and $750 in revenue across three completed jobs.
Proof over promises

Real businesses. Real results.

Three clients. Three different measures of growth.

A new service line. A bigger team.

One client added a new service line and brought on new hires to keep up. Growth changed what the business could offer and the size of the team delivering the work.

22×ROIRevenueCostNet return

22× return on investment.

Another client saw a 22× return on their marketing investment. That is the point of measuring the work: giving an owner a clear view of what their spending is producing.

1×2×BeforeFirst 90 days

Twice the new customers. In 90 days.

For a third client, new customers doubled in the first 90 days. Three months into the relationship, they had a concrete result to judge us by: more people choosing their business.

Your tools, connected

Your marketing.
Just ask.

Your photos, customer tools, and marketing, connected to your AI assistant. Ask for the work you need. Review the draft before anything goes out.

What your assistant can work with
  • Website
  • Photos & files
  • Email & SMS
  • Business software
  • AI voice
  • Reviews
  • Ads
Text us about your setup
You

Draft a fall maintenance email.

Your photosYour branding
A note from your local team

A little care for your home this fall

Have a repair you’ve been putting off? Let’s take care of your home’s maintenance before the season changes.

Book your visit
Ready for your review.Nothing sent. You have the final say.
The connected work

What runs,
every day.

Your website, calls, campaigns, and customer history work together. We keep the connections running and the work moving.

  1. AI voice
    Answers and books calls, day and night.
  2. Reviews
    Sends review requests after every job.
  3. Website
    Publishes service content that ranks.
  4. Google Business Profile
    Keeps your Google profile fresh.
  5. Ads
    Shifts ad budget toward what books.
  6. Email & SMS
    Sends customers SMS and email.
  7. Reporting
    Reports it all in booked jobs.
The people behind the work

Ten years in the trades.
Ten years in tech.

Two partners, bringing together experience in service-business marketing and building software. You work directly with the people who understand your business and build your system.

Our story
Common questions
No. No serious agency should. What we can do is show you what is clear, what is missing, what search systems may struggle to understand about your business, and what to fix first. Then fix it, and show you what it changed.
Owner-run service companies that are serious about growth: HVAC, plumbing, auto and boat repair, and the trades around them. It is not for everyone. We keep the client list short so the people who understand your problem are the people working on it.
About an hour to start, access to the accounts you already have, and straight answers about which work you want more of. After that, the engine does the daily lifting and we bring you decisions, not homework.
The work that used to wait for a person now just happens. When your team cannot pick up, an agent answers the call or the text and books the job. It drafts job stories, Google posts, and review replies from your real jobs and reviews. We build all of it with AI and run our own company on it. Senior people keep the judgment and the accountability.
Yes. We build websites and custom software with machine-readable interfaces that compatible AI assistants can use. Public connections help search engines and AI assistants retrieve verified information and understand your business, including its services, service areas, reviews, proof, and contact options. That gives the business clearer signals for discovery, comparison, citation, and recommendation across traditional search and AI-assisted search. Secure, authenticated connections can also support approved client workflows when we build and configure them for the engagement. The business controls what an assistant can access and what actions it can take.

Good work deserves better marketing.

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Marketing for home service companies and repair shops | The Service Marketing Guys