Build a 5-star reputation that closes deals before you even pick up the phone
Reviews are the new word-of-mouth. 93% of consumers read reviews before choosing a local business. They impact your Google rankings, click-through rates, and conversion rates. A strong review profile can be the difference between a full schedule and empty bays.
Random review requests get random results. You need a system that automatically asks every satisfied customer for a review. The key is timing, ease, and consistency.
Your request should be personal, grateful, and easy to act on. Thank them for their business, mention the specific service, and include a direct link to your review page. Keep it short—people are busy.
Every positive review deserves a response. It shows appreciation, encourages future reviews, and adds more content to your profile. Thank them specifically, mention details about their service, and invite them back.
Negative reviews happen to every business. How you respond matters more than the review itself. Acknowledge the issue, apologize sincerely, offer to make it right, and take the conversation offline. Future customers are watching.
Set up alerts for new reviews across all platforms. Display your best reviews on your website with widgets or testimonial sections. Use review highlights in your marketing materials and proposals.
Yes! Google explicitly encourages businesses to ask customers for reviews. Just don't offer incentives—that violates their guidelines.
Never buy or fake reviews. Google is getting better at detecting them, and the penalties can include profile suspension. Build real reviews from real customers.
You can flag it for Google's review. Click the three dots on the review and select "Report review." Provide evidence if you have it. Google may or may not remove it.