Why should I trust another marketing company?

You probably shouldn't — based on experience. They disappeared. Took your money, stopped answering, and left you with nothing to show for it. That's the norm in this industry. We built everything about this company to be the opposite: every dollar tracked, every call recorded, every lead sourced — visible to you in real time, not buried in a quarterly PDF. We don't ask you to trust us. We give you the dashboard and let the numbers do it.

How is this different from hiring a marketing agency?

An agency sells you a retainer and assigns a junior account manager. We built a platform. It tracks which ad, which keyword, which campaign made your phone ring — and whether that call turned into a booked job. Every dollar tied to revenue, not vanity metrics. You stop guessing what's working and start scaling what is.

How do I know it's actually working?

You log in and look. Nowhere to hide. Every call recorded and sourced. Every lead tracked from first click to booked job. Every dollar you spend traced to the revenue it produced. No mystery invoices. No "brand awareness" hand-waving. You see what we did, what it cost, and what it made you — today, not next quarter.

What happens when I need help?

You call us and we pick up. You're not submitting a ticket into a queue — you have a direct line to the person managing your account. We respond in minutes, not business days. That's a low bar. Nobody else in this industry clears it.

Do I have to sign a contract?

No. Month to month. If we have to trap you to keep you, we don't deserve you. You own your content, your Google Business Profile, your ad accounts, your domain — everything. We keep clients because their cost per booked job drops and their pipeline grows, not because of fine print.

How much time do I need to invest?

You're running crews, managing jobs, and meeting with clients — we get it. Maybe 15-20 minutes a month on a strategy call. We handle everything: website, SEO, ads, reviews. You keep doing the work and we'll keep your pipeline full.

Can you market both our maintenance and hardscape/design services?

That's exactly what we do. Maintenance and design/build are two completely different revenue streams with different customers and different buying cycles. We build separate campaigns for each — recurring maintenance for steady cash flow, and high-ticket design/build projects for growth. Most agencies lump them together and wonder why leads don't convert.

How do you help landscapers stay busy during winter?

Off-season revenue is the #1 pain point we hear from landscaping companies. We push holiday lighting, snow removal, hardscape planning, and spring booking campaigns during the slow months. We also build out content and SEO during winter so you're ranking when spring hits. The goal is eliminating the feast-or-famine cycle entirely.

The

Landscape Marketing Guys

All Guides

Local SEO for Service Businesses: The Complete 2024 Guide

18 min read

Everything you need to know to rank higher and get more local customers

What is Local SEO?

Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines, and include searches with certain geo qualifiers like city, state, zip code, etc. Local SEO is essential for service businesses because your customers are looking for services in their area.

Key Insights

46% of all Google searches have local intent
"Near me" searches have grown 500% in recent years
76% of local searchers visit a business within 24 hours

Local Keyword Research

Start by identifying what your customers search for. Think service + location: "AC repair Phoenix," "plumber near me," "emergency HVAC service Scottsdale." Use Google's autocomplete, "People also ask," and competitor research to build your keyword list.

Key Insights

Focus on service + city combinations
Include neighborhood and zip code variations
Don't forget "near me" and "emergency" modifiers
Prioritize by search volume and competition

On-Page Optimization

Every page on your site should be optimized for specific keywords. Include your target keyword in the title tag, H1, first paragraph, and naturally throughout the content. Create dedicated pages for each service and each major city you serve.

Key Insights

Title format: "Service in City | Business Name"
Write 800+ words of useful content per page
Include your NAP (name, address, phone) on every page
Add schema markup for local businesses

Google Business Profile Optimization

Your Google Business Profile is the cornerstone of local SEO. A fully optimized profile can rank in the map pack even if your website doesn't rank organically. Follow our complete GBP guide for step-by-step optimization.

Key Insights

Complete every field in your profile
Choose the most specific primary category
Add at least 20 high-quality photos
Post updates weekly and respond to all reviews

Citation Building

Citations are mentions of your business name, address, and phone number on other websites. Consistent citations across the web help Google verify your business information and improve local rankings. Focus on accuracy over quantity.

Key Insights

Start with major directories: Yelp, BBB, Facebook, Angi
Ensure NAP is identical everywhere
Fix inconsistent citations before building new ones
Industry-specific directories matter most

Review Strategy

Reviews impact both rankings and conversions. Businesses with more positive reviews rank higher and convert better. Build a systematic approach to asking for reviews from every satisfied customer.

Key Insights

Ask within 24 hours of completing service
Make it easy with a direct link
Respond to every review professionally
Never buy fake reviews—it backfires

Your Checklist

Keyword research completed

Website optimized for target keywords

Service area pages created

Google Business Profile optimized

Citations audited and corrected

Review request system implemented

Local schema markup added

Mobile experience optimized

Site speed under 3 seconds

Monthly reporting established

Common questions

Expect to see initial improvements in 60-90 days. Significant results typically come at the 4-6 month mark. Local SEO is a long-term investment that compounds over time.

Basic optimization yes—claiming your GBP, getting reviews, creating service pages. Technical SEO, link building, and competitive markets benefit from professional help.

DIY is free but time-intensive. Professional local SEO services typically run $500-$2,000/month depending on competition and scope.

Need help implementing this?

We can handle all of this for you. Focus on running your business while we take care of your marketing.

No contractsCancel anytime90-day guarantee